Quite a lot of it was. For those clever enough not to spend the fair city's five day fashion week frenzy queuing with all variety of fresh-faced industry interns spurting shit like: "She thought she was like so high fashion" and "OMG do they not know who I am? I went to ASOS' press day and everything" FML, this was what it was all in aid of. All obviously lifted from my instagram so I'm saaarry if you've seen this all before (I'm not).
Day One, show one: Fyodor Golan at the Waldorf
Backstage at Fam Irvoll with her fashion fam a lam
Token twats
Gordon from Tesco made a welcomed appearance on day two
Fred Butler's hip-hop honey bee gs
Another show, another backstage interview qqq
So many freebies that day
Meddeling with models
Christian Blanken show highlight