if i were a boy 001: LUKE 1977

LUKE 1977

It may come as a shock to learn that I rate menswear high. I really think its appreciation and exposure is shunned under the limelight that womenswear collections consistently dominate. You just have to look at Fashion Week schedules for a synopsis of what I'm getting at. It is a shame, there's some real talent out there.

I am going to attempt to make this a regular feature; as regular as something from the opposite sex catches my eye, at least. I am on the look-out for some credible menswear blogs; if you know of any, please link me up in the comments.

The premise for these posts? If I were a boy, its what I'd be wearing. First up, LUKE 1977.

Self-titled, UK, menswear brand was founded and curated by a Central Saint Martins graduate and two life long friends. The threesome maintain their original brief in all modern collections, taking inspiration from surrounding figures to encompass all facets of the modern L.A.D: the gentleman, the working class hero and generic rogue; their product list reads like a lad's nickname book.

The trio protect the exclusivity of the brand by abiding by a strict distribution policy - stocking their collections in only select stores. And to their avail - the brand is firmly recognised up there with the top, designer dogs.

They even have their own magazine and we all know how much I love them. Here's a screen grab selection of my favourite pages:

Boys take note.

Stockists:

1 | 2 | 3

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