if i were a boy 001: LUKE 1977

LUKE 1977

It may come as a shock to learn that I rate menswear high. I really think its appreciation and exposure is shunned under the limelight that womenswear collections consistently dominate. You just have to look at Fashion Week schedules for a synopsis of what I'm getting at. It is a shame, there's some real talent out there.

I am going to attempt to make this a regular feature; as regular as something from the opposite sex catches my eye, at least. I am on the look-out for some credible menswear blogs; if you know of any, please link me up in the comments.

The premise for these posts? If I were a boy, its what I'd be wearing. First up, LUKE 1977.

Self-titled, UK, menswear brand was founded and curated by a Central Saint Martins graduate and two life long friends. The threesome maintain their original brief in all modern collections, taking inspiration from surrounding figures to encompass all facets of the modern L.A.D: the gentleman, the working class hero and generic rogue; their product list reads like a lad's nickname book.

The trio protect the exclusivity of the brand by abiding by a strict distribution policy - stocking their collections in only select stores. And to their avail - the brand is firmly recognised up there with the top, designer dogs.

They even have their own magazine and we all know how much I love them. Here's a screen grab selection of my favourite pages:

Boys take note.

Stockists:

1 | 2 | 3

Like / Love / Tweet / Tumble

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INTRODUCING:Sister Jane.

Sister Jane

Eh, how did I not know about this beaut of brand until now? It remains one of life's many mysteries. The would-be love child of tba and pins&needles is the only description for this lady-like label. Sneaking under my unsuspecting radar, through chance, thanks to a blogging favourite you may already follow, I am now coveting thee whole lookbook archive, (see website 'collections').

A brand that was founded in Madrid, Spain, it has recently extended its fan base to, well, the entire world with the power of the internet and a début collab with ASOS. Feminine rebellion resounds through the marrying of genius, textural combinations (oh hi there, lace and sequins), forming the premise to said 'mini collection'. Pictures speak a thousand words so this is what I'm talking about..

via asos.com

Light-as-air blouses and dresses, accessorized with diamanté detailed, peter pan collars. I have nothing but love. The price range is so friggan reasonable too.

Having read up on the brand, it surfaces that they even have a concession in TOPSHOP's Oxford Street store. This 'mini collection' prides itself on pretty prints and the cutest ribbon details which you can also purchase from the site here.

I am amazed I wasn't told about this sooner.

Whaddya'll think?

Buy / Facebook / Site / tumblr

London keeps on calling; am jumping on a train there tonight for a week of behind-the-scenes at The Times HQ, SS12 press days, promising career prospects and a boat load of cheap laughs. Oh, and also that event Marie Claire are putting on, on Wednesday night. Will anyone be joining me or will I be a totes bill no mates?

Can't wait. Shall update as and when.

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INTRODUCING:la redoute.

In an attempt to fatten up my portfolio, I have curated a new feature and this is its début. The name is self-explanatory; I shall be introducing you to various brands which you may or may not want to check out.

First up, La Redoute women's clothing; an online, French retailer that prides itself on providing classicly chic designs without the Chanel price-tag. The site boasts a hugely eclectic collection with quality and value resounding throughout.

If I had more than a measely £8, and less than thousands of debt, these would be my picks.

Panelled blouse, cropped jumper, openwork knit, trench

Leather trousers, pleated skirt, lace dress, lace dress

The site is tres-user friendly, what are you waiting for?

Off to formulate a get cash quick plan.

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