Friday, 18 March 2011

Chung does Madewell debut.

Or Madewell does Chung? Either way more than a bit pleased that my only girl crush is making her debut fashion collection for the US label.
Effortlessy cool as always. What else did you expect?

Also, massive, blatant plug but one of the gals is on the BBC's new series of 'So You Think You Can Dance?'. Check out her skillz here - "Bethany Lives Her Dream." Proud and excited, the show starts next Saturday, so keep your eyes peeled.

Have a sweeeet weekend.

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Helen, 


Tuesday, 15 March 2011

profile me: bethan juliff.



After the privilege of her company at the British Fashion Awards, I thought it was only fair to formally introduce her to you and showcase her awe inspiring talent. A definite one to watch; I give you Bethan Juliff - up and coming knitwear designer.

A bit about Bethan and the brand. The Bethan Juliff brand was borne out by young, London fashion designer of the same name. Bethan anchored the brand on the completion of a BA in Fashion Knitwear Design at Nottingham Trent University in 2009.

Bethan prides herself on creating exclusive, handcrafted knitwear pieces implementing unique, bespoke, knitting techniques that set her apart from other knitwear designers. Pieces are made from the best cotton, cashmere, mohair and lambs wool Bethan can get her hands on.

Bethan is currently weaving her way into the cut-throat world of the fashion industry, waiting on those all important words every designer so longs to hear; ‘we want YOU‘. With three enviable collections already to her name and the recent launch of the latest, it is looking increasingly promising that this could be her season to shine.

Bethan celebrated the launch of her Autumn / Winter 2011 collection on 25th February, earlier this year. Hosted in the exclusive confines of Kensington Roof Gardens, it was a lavish affair from the bubbling champagne to the stylish turn-out. The event was received with great praise from the general public and the London fashion scene alike. Ten models flaunted new collection pieces during the evening, accessorized with the beautiful, Bethan Juliff Knitwear, signature, Poppy broach. 

 
Photos: Tomo Creative

Bethan says of the latest collection; "I design and create a luxury knitwear product, which is unique yet wearable. The collection provides a look for every possible occasion including a wedding gown for the new season. I find that knitwear is very misunderstood and there are possibilities for beautiful elegance and not just cable knit jumpers and socks!"

The collection compliments innovative new designs with classic pieces. The range is carefully crafted, every piece elegantly bold in its own right. The collection compiles thirteen graceful styles, including two debuts in the form of a choice of evening gowns. And Bethan’s efforts have even championed a wedding dress first for the brand. The gowns combine full fishtail skirts with backless tops and the wedding dress’s elegant buttoned detailing creates the meticulously designed, dramatic finish, providing the centre piece to the collection.

 'Bluebell'

Another first for the collection are two party dresses named 'Ivy' and 'Forget Me Not', full billowing skirts play in harmony with flattering structures. These are both available in black, grey and cream. 

'Forget Me Not'

The range also features a much loved classic which has been given a subtle revamp; Bethan’s trademark 'Coatagan'.  The Autumn Winter 2011 'Tulip' is a revamped version of this popular style.

To see the new collection in all its handcrafted glory visit www.bethanjuliff.com.

Bethan is more than happy to answer any queries you may have regarding any collection pieces, please email your questions to info@bethanjuliff.com.

You can also find her on 
Twitter / Facebook

Helen,

Wednesday, 9 March 2011

its a beautiful day.

Or a beautiful few days I should say. Here are some tourisitc snaps from the delightful cobbled streets of York.

Mass after uni stress has ensued so will be lax on the blog ting for the time being.

Stay in touch.

Sunday, 6 March 2011

brrrap brrrap.



Areeet 200 followers.

That can only mean one thing.

Hiyaaa giveaway. 


I'm putting it in your hands.. basics what do you want?

A massive big up to not just followers but everyone who reads this.



x

Saturday, 5 March 2011

lazy days.

Brilliant weekend so far. Went to Leeds last night to get out of the boring bubble that is York. Was reunited with my bff. It had been far too long. Today has looked a lot like this.










x

Friday, 4 March 2011

shoe stories.

Bottom left to right:
Primark, TOPSHOP, Marks and Spencer (Autograph), Primark, 

New Look, Tesco, New Look, New Look, 
Dorothy Perkins, TOPSHOP, OFFICE, Vintage

A sneaky deeks into my shoe collection. I am partial to a beautiful pair of shoes, a girl can never have too many and all that. But I don't really buy them all that often as I'd rather have a million pretty lace dresses than a million pairs of black platforms. They say that you can tell a lot about a person from what they wear on their feet soooo here it is.


Flats

My scruffy, trustee, Primark brogues. It annoys me no end that York is "too good for it", according the council, it would spoil the touristic appeal of the city, I smell bullll. I know it attracts each cities' complete population of charvas - see Newcastle's, Northumberland St store, on any day for evidence but there is no denying it, their shoes are bloody good and dirt cheap.

My second ever pair of brogues, courtesy of TOPSHOP. Not much of a story apart from the fact I've worn them far too many times when it has pissed it down (weaved shoes and rain equals wet feet). I know they're black which doesn't strictly abide by the standard S/S colour palette, but for this reason they are definitely more suited to the warmer seasons.

My MJ loafers as I like to call them. Why? I often pair them with white lace socks such as here which immediately puts this image in my head. I had wanted a pair for a while and thought I'd be stupid not to facilitate my marksies discount.

Last but not least, my little desert booties. They probably have been overworn and thus, are a little on the scruffy side. Tenner at Primark so what do you expect. Because its so cheap, you hear of people stockpiling certain styles. I haven't seen a pair yet that warrant this.


Little Heels

Not a kitten heel in sight. I think they have to be thee worst footwear faux-pas on the planet.

I take back what I just said with regards to stockpiling. I have two pairs of these New look daytime heels. One pair navy (left) and the other grey (right). They're perfect for the lady of leisure lifetsyle I lead. I kid I wish but 'cos they're only little heaels, they're so apt for daytime wear.

Another New Look pair. These are in desperate need of re-heeling as I haven't had the guts to throw them out yet so I am hanging on to the fact that they can be saved. I also rep New Look for shoes, mainly heels though as their idea of brogues and the like are funny shaped.

The patent black pair are from tesco believe it or not. They're ideal for when the idea of prancing around in huge platforms from 10pm to 3am grims me out.


Bigger Heels

A rare sale buy, twenty quid, Dorothy Perkins and inspired by madame Chung. They are probably the most sensible pair of shoes I own.

My babies. I had to have them when I saw them on Alexa Chung and discovered they were by TOPSHOP. With them being suede I am always super careful / skitzy. I have worn them on most nights out since I got them, they're proper comfy.

Another sale bargain from OFFICE, a decent time ago. I generally avoid the sale section of shops but I think I was bored and hadn't bought anything all day. These are so versalite, a proper timeless must-have.

The only pair of vintage shoes I have ever bought. They're from probably the best vintage shop in York - DEEP. I miss Newcastle's vintage offerings so much. I always make sure to schedule in a least one day to scout out what I've been missing out on when I go home.


I am definitely not one of those people who styles a look around a pair of shoes. They're always the last part I think about and more often than not I shove on the nearest pair to the door (my life is a constant rush).


I feel like are you dressing up or dressing down? is becoming a tad repetitive and mundane therefore I would like your opinions. What would you like to see this page graced with? Even if its just an idea to do more / less of something, I am intrigued to find out. I may do a similar post to this but an insight into my wardrobe. Suggestions are more than welcomed in the comments.


x

Tuesday, 1 March 2011

summer's coming.

Reality is sorta sinking in. I literally have a matter of weeks left at uni. I am not too fussed about it to be honest.

I have beautiful things like this in my life so all is sweet as a nut.

Didn't want to distract from the beauty of this sooo here it is - the dress I have banged on about since forever, in all its prettiful glory.






Dress: tba

Also, no ELLE intern for me buttt hiyaa guest post.


x

Monday, 28 February 2011

chung-a-lung.

Welcome new followers.

Alas, I did not make it to LFW. Uni committments took over my life last week. So dull I know.

Someone who was there is full force; Alexa Chung. A round up of her LFW looks. In no particular order.

The girl never fails to impress. The heeled boots and the Rupert scarf are personal favourites.

If you like what you see, don't hesitate to like / follow at:



x

Thursday, 17 February 2011

little to report.

As the title suggests; I have no news. Oh, other than waiting on whether or not I have tickets, through an online uni publication I write for, to the first day of London Fashion Week. Fingers crossed but its looking unlikely. Is anyone going?

How convuluted are my outfit posts? I'm going to aim to do three a week, at least, from now on.

Also, this is a cheat. I don't strut around like this on a day-to-day basis. I went to some fifties night last week and we thought we'd be dead cool and attempt to dress in theme. Admittedly, I am def channeling sixties a la Twiggy more than any fifties pin-up. It's all retro nontheless.

 Shawl: Brick Lane, Dress and Pearls: Miss Selfridge, Shoes: OFFICE, Socks: New Look, Bag, Camden

I don't know why these are so grainy. Photographic technicalties are by no means my thing.

Oh, I said I was organising a giveaway dint I, wups. Ok then, I shall do it to mark the 200 followers mark. I need twenty-nine more doted followers to reach that milestone. Go on. You know you wanna.



x

Tuesday, 15 February 2011

trend me: boater hats.

Is it bad it's only February and I want one? After mulling over asos' new Spring arrivals I can't help but to wish for summer.

They are oh-so rah and Cambridge / Oxford punting but look at these.

I love how forties countryside summer they are.
weheartit.com


x