Thursday, 14 April 2011

PRESS DAY ROUND UP AW11.

Ever since I can remember, well ok for the last few weeks, at least, my social network news feeds had been inundated with #pressday trended tweets / likes / links and comments. Sitting at home, green in the face, a girl could only dream of actually being there. Thanks to an extremely last minute - I have this lovely lady to thank, fashion assistant internship, I got a glimpse into the big and scary but AMAZING world of press days.
Wang.
Philip Lim 3.1.
Opening Ceremony / Nicholas Kirkwood




Just Cavalli.
A mis.
GANT kiddies.

 It was worth trekking all over London after all.
More photos will follow over the weekend. I plan on having a post party to make up for my pro longed no show this past week. Life has been crazy. Twitter is the best place to catch me if you have any burning questions or if you just want a nose into my current day-day going ons.


Helen,

X

Friday, 8 April 2011

collar c/o.

It's so friggan hot, like actual get ya legs out weather. I should be in a beer garden right about now, not doing uni work and probably not this either.

This is the collar I won last week. Snapped these in my garden, ventruing into the great outdoors.

Nar my hair isn't tied up, it is actually this short.  I was sick of failing to grow it long and luscious so I finally manned up and got the chop the other day. You wouldn't be blamed for mistaking me for a 12 year old boy.
Jumper: Chairty shop, Collar: C/o Crazy Pig Ideas, Super Skinny Equestrian Trousers: Topshop, Wedged Desert Boots: Dorothy Perkins, Ring and Bag: C/o my sister.
I need some summer appropriate clothing. I am roasting.


Helen, 

X

undecided.

Meadham Kirchhoff's second, TOPSHOP collab collection hits the high-street today. I'm not sure if I'm a fan.
The boys' S/S '11, high-street offerings comprise an odd mix of metallic tinsel skirts, leopard, breton and funky dyed style-e prints with your token summer florals. Add to that novelty skeleton socks thrown in amongst it. Say what.










MK for TOPSHOP S/S '11

Maybs its a grower.

Helen,

X

Wednesday, 6 April 2011

Jack Wills did a rudie.

Jack Wills Latest Catalogue Preview
Inappropriate or what?

It's not as if they're even sexy underwear. The 'fabulously British' label seems to have rudely mistaken itself for some sort of Anne Summers wannabe. Somehow, I don't ever think that that will be the immediate association with the mention of the words - Jack Wills. It's the antithesis of what it stands for: country living, quintessentially British, high quality, meticulously crafted clothing.

I have to ask Jack, what is with the tack? I just dont geddit. It doesn't suit your wholesome image.

Adding fuel to the fire, the above image is not the only one being branded as "overtly sexy" and "offensive". Nineteen people complained about a total of four of the pictures in its latest spring catalogue, stating that the images "were unsuitable for a catalogue targeted at teenagers.” Jack’s response? "The brand is aimed at university students over the age of 18." What with the slogan ‘university-outfitters’, this essentially bears a degree of truth. But when thirteen year old teenagers are championing the label, head-to-toe, it poses the question; is the brand even aware of their consumer market? This latest campaign suggests not.

Jack Wills has a notorious reputation at my university. I was whole-heartedly, blissfully unaware of what Jack Wills even was, before October 2008. With it being in York, I expected it to be some sort of fine, one-of-its-kind tea room. The hype over some fifty quid, frankly hideous pyjama bottoms just baffled me.

It's the university campus uniform, an image idolised by my brother's year nine, non-public school girl friends. It epitomises mummy bought me this and daddy got me that. It is the ultimate symbol of a public school, country house, fox shooting upbringing i.e. look at all my cash. It is the perfect illustration of 'coporate whoring', to which we are all guilty of, no question about it but this is the extreme. It is essentially a fad teenage wannabe rahs are buying into for only literally, the words "Jack Wills Lacrosse Club", to be plastered across their chests, thighs and apparently now their boobs and derrieres. Have you ever played lacrosse? Do you even know what it is? Probably not.


I'd rather spend the £98 you forked out for, what is essentially, a puffa jacket, in Urban Outfitters.

Yes I would love to be clad, head-to-toe Chanel / Chloe / McQueen. BUT that's 'cos they're amazing clothes and to be honest, I don't even think it's a worthy comparison contemplating. Just to clarify I am not hating on the concept of 'The Brand.'


As the Telegraph so eloquently puts its; “Parents have been fist-pumping in protest, most likely because they've realised they have been forking out £59 for a hoodie only for dear Cammy and Hugo to get down and dirty in it.”

Tru dat.


Helen,

X

Apparently, as it transpires, the photos are part of their pitch to the American market where it faces tough competition from the likes of Ambercrombie & Fitch, Hollister and other 'hoody and tee giants'.
How to fight off this competition? Sell 'sex' obvz.

Monday, 4 April 2011

monday musings 003
That Collaboration Rumour.

Erdem S/S '11
Not the Royal Wedding Dress one, although Mr.Moralioglu isn't ruling that one out either. My thoughts on this? I wish someone would just hurry up and admit to it. The Sarah Barton will she, wont she saga is wearing thin. Surely, if it is you, then it's something that you couldn't help but be screaming from the rooftops, for the whole world to hear, no?

My interests are much more concentrated on something that will make a difference to my life, or my wardrobe at least. Dun dun dun.......

Who will fill Lanvin's H&M collaboration shoesies?

Your guess is as good as any, with names from Erdem to Tom Ford being tossed around the fashionable air, mass hype has amalgamated regarding this seemingly, 'deadly secret' subject, today.

Like with the case of Middleton and her exceedingly, impending dressmaker discovery, it seems that the Fashion Houses' top dogs are struggling to unveil any clues. I really don't get the appeal of keeping it under wraps. Why such a big secret? We're all fashionable friends here. We'll found out sooner or later. And the sooner you tell us, it won't become any less exciting, than if you wait a month.

Personally, I am championing the Erdem case. A glance over any season's lookbook and you'll understand why. A man who in, not only my eyes, has perfected the mastery of the ladylike frock.

It got me thinking; what is the appeal of that high-street collaboration? What makes the creative directors (and their army of pattern cutters and sewers etc.) of the world's most reputable fashion houses, dedicate precious time and efforts to producing a collection that sells for an absolute snip of its ready-to-wear pieces?

Its a simple answer of a high-profile, publicity stunt. Increased hype for said high-street store, setting it apart from its competitors and mass brand awareness is sprinkled over the high streets of the world, all thanks to the fact that the unattainable becomes attainable.

Yes, H&M's consumer market of teenage girls will by no means, contribute significantly, to said designer's, following season's takings, (well their 'mummys' or 'daddys' may) but the important fact is, that along with their new dress, they'll walk out of said high street store with a hell of a lot more brand awareness than when they entered. This spreads like the plague. All it takes is for a friend, acquaintance or relative to ask 'Oh, who's that by'? To which the smug teenager has the pleasure of replying; "It's Erdem". BOOM. 'I should be wearing Erdem', thoughts ensue.

What gets me though is, why, if all these high-flying, fashion names are so highly covetable, then why not let the whole world have access to it for all of five minutes (by the time it sells out)? Lanvin's collab with H&M last year pretty much sold out, the day of its launch. But then I suppose distributing it worldwide for any Tom, Dick or Harry to get their paws on it, is all too mainstream and diffuses the exclusivity of it all. And no-one likes a sell-out.

Still, if it is Erdem I would like a look in please. This has unintentionally turned into an I ♥ Erdem campaign. Just saying.

Debates aside, one thing is for certain, with Lanvin and Jimmy Choo on its books, the chosen one will have super-high expectations to live up to.

Thoughts or guesses?

Helen,

X

Sunday, 3 April 2011

STRINSPO.

a.k.a STREET STYLE INSPIRATION

Why hasn't anyone coined that term before now? To my knowledge anyway.

In no real order; an assortment from LOOKBOOK and a few favourite blogs. Soo technically not strictly street style but its all style inspiration innit. All photos are linked to their credits.


Have you guessed the running theme? Yes, I need a maxi skirt in my life, prefs sheer and pleated.

In other news, I won this lush, studded collar courtesy of CrazyPigIdeas. I never win anything so I am buzzing. Photos will follow said item's delivery. Reminds me that I should probably sort out that giveaway, I promised 173 followers ago. Whups.

Have booked a trip to LANDANNN at the start of May. Buzzing in me tree.
I need some new haunts to divulge in.
Any suggestions welcome in the comments.
Chyaz.


Helen,

X

Friday, 1 April 2011

joookez.

Couldn't resist an April Fools related title.

OOTD / LOTD / WIW etc.. haven't seen one of these in a while.
Jumper: H&M, Dress: Primark.
Haa I don;t look too fresh I was tired. And I used the flash FASHIONBLOGCRIME. Left it too late in the day dint I. Not a big deal.

Being back in Newcastle means primark is on my proverbial doorstep soooo lotsa cheap clothes for meee. That place is impressing me much right now and I am not usually a fan of S/S. Man have the prices creeped up doe. You cannit really complain about paying fifteen quid for a dress doe, can you really? So I won't.

I need some new blogs to read #FF me..


Helen,

X

Wednesday, 30 March 2011

whistle for a hottie.

Chung of course.

Celebrating the hundreth year anniversary of Italian sportswear brand Superga, Alexa joins in the celebrations as the chosen face and feet of the new ad campaign. And why? To increase the brand's presence in the UK and who better to represent the UK's fashion scene than the one and only. Fair play.

Remember this? Was all in aid of this baby..



Could she get any lusher? Nahhh.

The brand has sixty stockists in the UK, specialising in vulcanised pumps and include Manchester's Oi Polloi and Rift Shoes, Chiswick, West London. These are going on the wish list.

Slightly off-topic but all important nontheless; A big up to The MIDWEEK MIXTAPE massive. Representin'. The comedic duo, Ger and Vinay provide your weekly fix of musical musings and general, geuninely laughable banter, every Wednesday 4 - 5pm. Radio One eat yo heart out.

Tune in now. QUICK. GO. Its the last chance for a while.


Helen,

X

Monday, 28 March 2011

monday musings 002
Yay for YAYER.

A bit of an online shop spotlight. I give you YAYER..
WHO?
You may or may not be familiar with YAYER but I am going to tell you anyway. This bespoke brand first appeared on my radar when 'internet sensation', llymlrs, blogged about it, earlier in the month. And as all well-informed fashion blog wannabes know; if Lily Melrose is telling you this stuff then its probably something worth knowing about. With a personal penchant for knits and out of pure curiosity, I too, jumped aboard the bandwagon. YAYER has fast become a little guilty pleasure of mine. Not that thats a bad thing.

'Covetable vintage pieces and on-trend modern styles.' - YAYER.CO.UK  
The online store offers exactly that. Something old or something new, each piece hand-picked and highly covetable in unique, desirable designs. Exclusively online, it offers a quintessentially British alternative to asos and the like.

WHY?
The eclectic mix of vintage and cutting-edge, contemporary designs is YAYER's best asset, I believe. Personally, I am a massive fan of their printed garments, they have the S/S trends down to a tee; seventies palazzo pants to sheer, fringed and maxi tops. It goes without saying that you'll struggle to find copycats of these one-off pieces on the high street.

WHAT?
Essentially, everything and anything. I challenge you to not be able to pick out at least five lust-have items. My favourites of the moment include..
 L-R: Acid Alphabet Silk Dress, Prairie Gold Silk Shirt, Tribal Over Print Cardigan,Poppy Skies Dress
Unfortunately for me but fortunately for my bank balance all but the first one are sold out. That simple fact alone speaks volumes of the brand.
 L-R: Tribal Print Bodycon, Mini Leather Backpack, Wine Drape Cardigan (SOLD OUT), Coco Rose Playsuit

Go see what all the fuss is about..

WHERE?

Helen,

X

Sunday, 27 March 2011

spring forward.

Quite literally. The clocks went FORWARD, not back last night / today.
Got me thinking and hoping that the next few months will look along these sort of lines.
Images: weheartit

Hope you had a norty weekend.