Monday, 4 April 2011

monday musings 003
That Collaboration Rumour.

Erdem S/S '11
Not the Royal Wedding Dress one, although Mr.Moralioglu isn't ruling that one out either. My thoughts on this? I wish someone would just hurry up and admit to it. The Sarah Barton will she, wont she saga is wearing thin. Surely, if it is you, then it's something that you couldn't help but be screaming from the rooftops, for the whole world to hear, no?

My interests are much more concentrated on something that will make a difference to my life, or my wardrobe at least. Dun dun dun.......

Who will fill Lanvin's H&M collaboration shoesies?

Your guess is as good as any, with names from Erdem to Tom Ford being tossed around the fashionable air, mass hype has amalgamated regarding this seemingly, 'deadly secret' subject, today.

Like with the case of Middleton and her exceedingly, impending dressmaker discovery, it seems that the Fashion Houses' top dogs are struggling to unveil any clues. I really don't get the appeal of keeping it under wraps. Why such a big secret? We're all fashionable friends here. We'll found out sooner or later. And the sooner you tell us, it won't become any less exciting, than if you wait a month.

Personally, I am championing the Erdem case. A glance over any season's lookbook and you'll understand why. A man who in, not only my eyes, has perfected the mastery of the ladylike frock.

It got me thinking; what is the appeal of that high-street collaboration? What makes the creative directors (and their army of pattern cutters and sewers etc.) of the world's most reputable fashion houses, dedicate precious time and efforts to producing a collection that sells for an absolute snip of its ready-to-wear pieces?

Its a simple answer of a high-profile, publicity stunt. Increased hype for said high-street store, setting it apart from its competitors and mass brand awareness is sprinkled over the high streets of the world, all thanks to the fact that the unattainable becomes attainable.

Yes, H&M's consumer market of teenage girls will by no means, contribute significantly, to said designer's, following season's takings, (well their 'mummys' or 'daddys' may) but the important fact is, that along with their new dress, they'll walk out of said high street store with a hell of a lot more brand awareness than when they entered. This spreads like the plague. All it takes is for a friend, acquaintance or relative to ask 'Oh, who's that by'? To which the smug teenager has the pleasure of replying; "It's Erdem". BOOM. 'I should be wearing Erdem', thoughts ensue.

What gets me though is, why, if all these high-flying, fashion names are so highly covetable, then why not let the whole world have access to it for all of five minutes (by the time it sells out)? Lanvin's collab with H&M last year pretty much sold out, the day of its launch. But then I suppose distributing it worldwide for any Tom, Dick or Harry to get their paws on it, is all too mainstream and diffuses the exclusivity of it all. And no-one likes a sell-out.

Still, if it is Erdem I would like a look in please. This has unintentionally turned into an I ♥ Erdem campaign. Just saying.

Debates aside, one thing is for certain, with Lanvin and Jimmy Choo on its books, the chosen one will have super-high expectations to live up to.

Thoughts or guesses?

Helen,

X

43 comments:

  1. Ooh! Ooh! I vote Erdem! That would be AMAZING! I wish there was some way H&M fans could vote... ^^ xx

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  2. I'm thinking Tom Ford though it cold go either way!thanks for your lovely comment

    xx
    Glass of Fashion

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  3. I would love it to be Erdem too!
    x

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  4. I don't have an H&M nearby hence I have never been there,which is kinda sad...But I know Erdam and Tom Ford both make fantabulous garments, Who ever gets the collab will make it spectacular!

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  5. Love Erdem. I am particularly in love with the dress on the far right ! Gorgeous pattern & silhouette!

    xx.
    Judy

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  6. i love the red laced dress...that is just so beautiful...where would u ever find that dress like that
    www.therougelipstickdiaries.blogspot.com

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  7. This collection is so pretty.

    Thanks for commenting on my blog, would you like to follow each other...x

    http://followmein5inchheels.blogspot.com/

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  8. Hello dear :)

    Thank you so much for vising my blog! :)
    I really like yours! Follow you!

    Lovely greets from Munich
    Lola

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  9. An Erdem collaboration would be a dream come true!

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  10. those first three dresses are love. oh my

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  11. I absolutely absolutely adore Erdem. Everything in the SS11 is too, too beautiful. All the dresses you've posted at the top, I wantsss.. I've never done the whole queuing up for H n M's collaborations before but I would make an exception for this.. Nice post to make us dream :) xx

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  12. lovely blog♥
    follow me ?.
    love, poppy xoxo

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  13. I'd love it to be Erdem. His dresses are just gorgeous. Although that's not to say I would be disappointed if it was Tom Ford, because I wouldn't be at all. I love high street/designer collaborations.

    xx

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  14. I'd love if it was erdem, there prints are so pretty and wearable
    Rianna xxxxx

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  15. Thank you . !! I'm very nice . ;*

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  16. ♥thanx you♥
    follow me ?.

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  17. AMAZING!!
    Love those pics <3
    check out my blog if you like :)
    And don't forget to click on some adds :D


    http://sofiehn.blogspot.com/

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  18. Great blog with good inspiration! Stop by my blog :)

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  19. Happily joining that i <3 Erdem campaign.

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  20. nice blog :)
    I follow you !;d

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  21. Gorgeous dress ! Nice post ! Thanks for visiting my blog :)

    http://cuterebow.blogspot.com

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  22. thank you so much :)

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  23. I die everytime I see that third dress, it is more than beautiful!

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  24. Following right back atcha!!

    This is so joke. My bbm's being horrid and how great what with your facebook deletage that i now have a blog to communicate with you over too.

    The second dress in is SO FINE.

    wuv woo wery wuch. xxxxxxxxx

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  25. Thank you for the comment! Those dresses on the picture are so beautiful!! :)

    xx
    absofuckinglutely

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  26. if it's erdem, i will camp outside the stores the night before like the massive fan girl i am. my friend did the hair backstage at LFW this season, i was so jealous! xx

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  27. LOVE LOVE LOVE IT! I really like your blog, following of course. Thank you for your comment. <3 x

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  28. i love love love this collection! that red dress is especially amazing...i want it! :)

    thelibertybelleblog.blogspot.com

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  29. Wow, it will be great if this will happen.

    P.S Thanks for the comment dear! I'm following you now.
    I'm your #389th follower. Follow me back?

    http://momfashionworld.blogspot.com/

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  30. Erdem is one of my favourite designers, and H&M is one of my favourite shops BUT the collaboration between Lanvin and H&M really disappointed me. It was like the label without the luxury. Although I adore Erdem so much it would break my heart if anyone could get their hands on his designs - which will never be as beautiful as the dresses you see during London Fashion Week.

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  31. those last two looks are gorgeous ♥

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  32. I do have a few pieces from the Lanvin collab and have to say the quality was really sub-par. I've worn them each once and stashed them away... Not sure if I'd want Erdem to work with H&M...

    www.cashmereandcandy.com

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  33. they are all utterly gorgeous!!

    http://msannietaylorrr.blogspot.com/

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  34. nice post darling

    www.pinstripeprince.blogspot.com

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  35. This is the first time I'm here and now I'm a huge fan of you, I love how you write, you are very gifted! Nice post x) and keep us updated pls.

    xx

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  36. ahhh an erdem collaboration would be amazing, I love his dresses! those are gorgeous picks, love the first and the third especially

    <3 Alison
    alisonscampusfashion.blogspot.com

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  37. that red lace dress is siiick!

    if you like vintage clothing please come check out our site!!
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    xx

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  38. Beautiful collection; that red dress is amazing.

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  39. I love this collection by Erdem... the lace is stunning and soo feminine!
    xox
    Marusya V
    http://crashingred.com

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  40. Erdem has mad beautiful clothes! Please let it be them.

    I din even know of them till this year when their spring collection wow-ed me!


    xoxo,
    Addie
    The Cat Hag

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  41. I love all these amazing colors and fabrics! Lovely post! Congrats on making links á la mode :)

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  42. I don't know, I'm just not completely convinced by these collections. Lanvin was a tad disappointing as the prices were really high (only to be massively reduced weeks after in the places it hadn't sold out - tip for the next time guys)... I'm still unsure about the hype, the rush... it is true that if it were even more massively produced then ot would be just like anything else H&M produced...

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