A bit of an online shop spotlight. I give you YAYER..
WHO?
You may or may not be familiar with YAYER but I am going to tell you anyway. This bespoke brand first appeared on my radar when 'internet sensation', llymlrs, blogged about it, earlier in the month. And as all well-informed fashion blog wannabes know; if Lily Melrose is telling you this stuff then its probably something worth knowing about. With a personal penchant for knits and out of pure curiosity, I too, jumped aboard the bandwagon. YAYER has fast become a little guilty pleasure of mine. Not that thats a bad thing.
'Covetable vintage pieces and on-trend modern styles.' - YAYER.CO.UK
The online store offers exactly that. Something old or something new, each piece hand-picked and highly covetable in unique, desirable designs. Exclusively online, it offers a quintessentially British alternative to asos and the like.
WHY?
The eclectic mix of vintage and cutting-edge, contemporary designs is YAYER's best asset, I believe. Personally, I am a massive fan of their printed garments, they have the S/S trends down to a tee; seventies palazzo pants to sheer, fringed and maxi tops. It goes without saying that you'll struggle to find copycats of these one-off pieces on the high street.
WHAT?
Essentially, everything and anything. I challenge you to not be able to pick out at least five lust-have items. My favourites of the moment include..
L-R: Acid Alphabet Silk Dress, Prairie Gold Silk Shirt, Tribal Over Print Cardigan,Poppy Skies Dress
Unfortunately for me but fortunately for my bank balance all but the first one are sold out. That simple fact alone speaks volumes of the brand.
L-R: Tribal Print Bodycon, Mini Leather Backpack, Wine Drape Cardigan (SOLD OUT), Coco Rose Playsuit
Go see what all the fuss is about..
WHERE?
Helen,
X
