Thursday, 22 September 2011

LFW: every journo / editor / photog's worst nightmare.

I hate to be the bearer of bad news but due to unforeseen circumstances or arguably, plain stupidity a spanner has been put in the works of my fashion week coverage. In my defence, it had been a long day. Over it. Moral of the story; left my camera memory card in Somerset House, sitting nice and snug in a press lounge computer. Nice one Helen. I am as gutted as you but let's not dwell on it; the handful of iPhone photos will suffice.

I write this on my hideously long treck back up North, laiden with fashion week flu, an imminent fashion week come down and too much to tell you.

In a word, or three; it was amazing. It sounds ridiculous but Somerset House is a world away from the trials and tribulations of real life. I saw so many beautiful people, clothes, shoes, jewellery; everything you expect from a global fashion capital and more.

The past few days have surpassed at ridiculous speeds; over far too soon. Highlights included meeting some favourite bloggers, including one half of LtS - Sally and being street style snapped by one of my all time faves - Carrie of Wish Wish Wish. It was lush to put a face to the words and photos of blogs that I avidly follow.
Street style snapped for Cosmo by Carrie

The LOOK lounge at Westfield Stratford City also qualifies as a favourite. Sophie gave an insightful chat on her journey to LOOK magazine. The girl has an amazing life story thanks to the success of her blog - Sophie Feels Better. I've said this so many times but the power of blogging is seriously underestimated. Sophie has been approached by a literary agent who are keen to publish a book based on Sophie Feels Better and there are even promised whispers of a TV show. She has helped an insane amount of women along the way, I only have the utmost praise for the girl. In her rare free time, she also writes a beauty blog dedicated to her love for lipsticks. I strongly urge you to check out both of her internet sensations.

I bagged three last minute invites to Vauxhall Fashion Scout shows, staged in the intimate yet elaborate confines of Freemasons Hall. Although my photos are no more, I shall post individual show reports on these before the weekend is out as I have pages of scribbles from all three and it'd be a shame not to.

Menswear day wins first prize for favourite fashion week day. Why, you ask? Cos I so totally had the pleasure of assisting the superbly stylish Alexis Knox again (CSLondon2k10) with the Koko to Zai (KTZ) show. I was summoned in the morning to help with pre-show prep meaning I got a pretty jammy deeks into the backstage workings of a show from pre-show to after party. Well nearly, I sacked that off in favour of bed.
KTZ Showroom, Most beautiful boy in the world and Charlene, models and Mario

Take me back.

Fashion is perceived as this frivolous, oh darling, freebie this, after party that; I have never seen a  group of people work harder srsly. I really think that that is something that comes as a surprise to all the writer, model, photographer, PR, event organiser wannabes out there. It is far from all glitz and glamour, not unless you're Anna Wintour of course.

Eyes peeled for more belated fashion week coverage.

Big up for hitting the 1000 follower target, I had noticed.



  1. This is your blog!!! I didn't realise that this was yours - of course I have come across it before, I am already a follower lol. Feel so stupid!

    Hollie X

  2. On another note - how are you? :)

  3. Sounds like you had such a good few days - LFW sounds glam, and I look forward to hearing all about it. The Look Lounge looked nice, didnt it? There wasn't much going on when I was there though, everyone was getting their passes sorted for the show. Have heard so much about Sophie so I went on her blog asap, she is such an inspiration. x

  4. Oh god so sorry to hear about your memory card, how annoying/aggravating/heartbreaking aha! I'd still love to read more about your time at fashion week.
    Faye xo

  5. Aw I feel for you Helen, I've done the same with a hard drive, I lost so much work and it still annoys me to this day! Good job your such a dab hand with words! love this post, looking forward to the rest :)

  6. Ah no what a bummer losing your memory card!

  7. This was great, it sounds like an incredible time, love spending time at somerset house!

  8. Sounds amazing and very hectic! Def going to check out Sophie's blog now - and I'm always forgetting things, I once left my bag (with my passport) at a train station in Italy :/ damn you brain!

  9. Gosh wasn't it all so exciting! So sorry about you camera issue- at least you have the memories!! X

  10. Sorry to hear about your memory card - that's a bit of a bummer! Still, sounds like you had a fantastic time :)
    L x

  11. Sounds great and I agree people think fashion is laddeeda (I dint know how to spell it) but really is is no different to any other job (I suppose you have better dress sense though) :)

    Please take a minute to look at my trunkshow;

  12. That is such a shame you lost your memory card! Though there's so much going on at Somerset House, I'm not surprised - I bet loads of other journos and photographers did the same!

    Glad you enjoyed Fashion Week.

    Polly x

  13. Loving the photo's i would love to go to a fashion week ahah...are you a photographer??

    LaurenLucy xx


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