profile me: meadham kirchhoff.

Going against everything I believe in posting twice in a day.

I introduce - Meadham Kirchoff.

Brought to my attention about three weeks ago when trowelling through the rails of Oxford Street's Topshop in a desperate attempt to put together an outfit suitable for a black tie occassion - the British Fashion Awards. Coincidentally, the duo - NEWGEN designers, snapped up the award for Emerging Talent of the Year at the ceremony, presented by Alexa.

Once I returned home, I did some light googling, facebooking and uncovered a wealth of new favourite designs.

So who are they?

The British/French duo is made up of Edward Meadham and Benjamin Kirchhoff. They both studied at the prestigious Central Saint Martins - Edward; Womenswear and Benjamin; Menswear. They joined forces post-graduation and launched a menswear label, "Benjamin Kirchhoff".

In 2005 they were chosen to showcase their new-born label in Fashion East’s first MAN show, bringing them to the attention of a very impressed London Fashion scene. From there, in 2006, they extended their efforts to womenswear and thank god for that. Over the last few seasons, the pair have rightfully earned a name for themselves as the new avant-garde of the London Fashion Week schedule. Summing up their designs in three little words - "uncompromising, aware and individual", they have increasingly become fashion insiders' label of choice, debuting a collaboration with TOPSHOP in May this year which went down a storm.
I only hope they have more sorts of these 'gigs' lined up.

Loved for their edgy, yet beautifully melancholic collections, exquisite pieces that transcend seasons, their upcoming S/S '11 collection is inspired  by “susperia, My Little Pony and girls in all aspects.”

Every piece is stamped with their imitable, dreamy style and their S/S '11 offerings are no exception.

Feast your eyes on this lot.

Images: ELLE.com

What was set in wonderland of pink foliage, the S/S '11 preview at London Fashion Week provided quite a show. Admittedly an incredibly audacious choice of hair and make-up, it was all part of the aesthetics.

The collection comprises ethereal chiffon gowns of varying length, accessorised with chunky knit thigh-high legwarmers and patterned block heels. The gathering and cutwork detail emphasised the influence of layering in the designs. Dresses were worn over graffiti printed t-shirts or under thin baggy cardigans styled to drape off the shoulder and high-vis yellow and red painted leather bomber jackets. A welcome burst of colour.

Watch the show in its all its prettiful glory here.

The boys are in the process of launching a new site so watch this space.

Stockists: Browns, Liberty

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