Sunday, 18 March 2012

SOMA Magazine: Future Stars of Fashion.

So what is it that excuses the cray cray schedule to give a consequential overrun M.I.A period..
Y'all well aware, I'm sure, that I'm a wannabe writer come journalist and with failure to make the impossible leap from fashion skivvy intern to serious jobber, I'm doing an NCTJ. I'm also hanging around Notion as and when with a shit load of homework and writing gigs in between long days - days  as an unemployed bum seem a lifetime ago. S'all good though. I came to London to live the fashion girl dream and that's exactly what I'm doing- cannot believe I have been here for near on five months.. cray cray.

SO with no time to pap outfit photos and a can't-be-arsed-to-even-get-out-of-bed 'tude that rudely awakens me at 7am, five times a week, I'll let you read something decent I wrote - a introductory profile on Fyodor Golan for SOMA Magazine.

With their hearts firmly placed in the British fashion capital, this designer duo from Latvia (Fyodor Podgorny) and Israel (Golan Frydman) were the proud and well deserved winners of the UK’s prestige Fashion Fringe title. One of the highlights of their career, the exposure has garnered this married couple worldwide recognition.
Their Spring/Summer 2012 collection muses on an oxymoron that reads “flowers of evil.” A notion that is evident instantaneously, then throughout in equal measures, the journey began with Charles Baudelaire’s “Les Fleurs du Mal.” There is more to their decadent designs than a simple strapline however; the undertones of Erdem (namely, flowers and femininity) fused with the overtones of the established Fyodor Golan house style reveal “a purity of shape and form combined with integrity of texture and detail.”
Golan invites us to follow the remainder of the journey. “We looked at the nature and presentation of Frida Kahlo and Vincent van Gogh and this story was about a nymph-like woman who goes through a painful metamorphosis, like Frida Kahlo did. The collection shows this figure grasping for support, going through a metamorphosis so she actually becomes one with nature, developing her own textures, and she almost develops scales.”
Having cemented their sought-after place in the luxury arena, their dresses and corsets can only be described as otherworldly, which poses the question, “Who and What is the Fyodor Golan woman?” Apparently, “she is unafraid of showing both her sensitive and strong sides,” dichotomies such as these seemingly sewn into the fabric of Fyodor Golan’s every creation and inspiration. Conflicts—both creative and personal­—provide the designers with their work ethic. “We love to explore opposites rather than similarities, it’s just something that is a part of our brand. We’re like Jekyll and Hyde.” These contrasting ideas are at the heart of a brand philosophy that is summed up in just three words: “expressive, emotional and sexual.”
Expect to see their take on ‘Russian peasants’ in every stitch of their Autumn/Winter 2012 collection, with inspiration derived from the most unexpected of places, from aristocracy to insects. The duo made their first, highly anticipated appearance at London Fashion Week this season, with even bigger plans to follow as they venture into the realms of knitwear and tailoring.
I have a handful of events to attend over the coming weeks - I'm hoping this will spruce up ayduodd's content.
I've said it before and yeah I'm saying it again, Twitter is the best channel to follow me on. I shall try to keep #journowoes and #journorequests to a minimum.
Peace

x

4 comments:

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  2. Amazing blog would you mind take a look at mines ? i follow back!

    http://models-on-the-runway.blogspot.pt/
    http://fashion-gets-fierce.blogspot.pt/

    ReplyDelete
  3. I'm doing my NCTJ just now as well! So scared about my exams but can't wait for it to be over so I can get on with working. x

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