ilovetba.

Okokok.

This is now the third post in the last month or so about my secret fetish tba, although its not really a secret.

You wouldn't be blamed for thinking tba is a French descent but in actual fact it launched and is based in our very own capital city, the big LDN.

Designer Binbin McNiven, a Brighton university graduate with a enviable designer history to her name including the late Alexander McQueen, she founded and debuted tba only last year with a stellar A/W '09 collection. Ever since, the label's signature look has evolved; playful meets sophistication. Equating to timeless, luxurious, perfection.

The label's aesthetic is increasingly accumulating a desirable reputation; accredited to its sixties play time working in perfect harmony with the touch of Edwardian sophistication.
The label's template of understated elegance is resounded through the entirety of the A/W '10 offerings.

The collection takes its inspiration from two feminist characters in the controversial (it was banned in native Czechoslovakia and director Vera Chytilová was forbidden to work until 1975), dadaist, film; Sedmikrasky ("Daisies") from the sixties.

In a nutshell, the film sees the girls deciding that, since the world is spoiled, they will be spoiled too. Cue the girls embarking on a quest of rebellion against the degenerate, decayed and oppressive society in which they live.

The direct inspiration for the collection contemplates how they might have dressed to attend an Edwardian children’s tea party.

Whimsical, pompoms prettify dresses and blouses, reflecting the childish, exuberant mantra of the girls.

Monchrome complements the chosen colour palette of carmel silk, velvet in the warmest of hues- burnt orange along with emerald and midnight blue. Colours and fabrics that all exude luxurious winter.

Tba's ladylike silk dresses and separates in bold blocks of colour are each finished with intricate final touches like the handmade reuleaux look collars on the velvet smocks or gold trim adornments on the mesh pom-pom dresses.

It’s not all sugar and spice and everything nice, however, as there are also tougher-looking, 'more showy' pieces such as the leather, pleated shorts in tan and a mushroom print silk, oversized tux jacket to match the pintuck dress and skirt of the same pattern.

The whole label has an antique yet, modern feel to it. This is illustrated in each of the A/W '10 pieces.

A lasting quality that transcends seasonal trends.

It is date night, it is innocent sweetheart, it is teenage rebel, it is spoilt princess, it is divine.

So aptly named; to be adored (by everyone), you certainly are.

Stockists include:

-www.asos.com

AND

-urban outfitters.

(Massive error on my part discovering that cheeky devil.)